Entrepreneurs Break Out Session 1

Personal Branding

Presenter Details:

Joanne Conrad Turner

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Joanne Conrad-Turner serves as the advertising director at the Erie Times-News.  The Times-News is a newspaper that is part of the USA Today Network of 260+ daily newspapers nationally.  The USA Today Network has an extensive, full-service digital agency, also known as LocalIQ. Her career in marketing includes 25+ years of building out advertising campaigns and helping businesses thrive.  Joanne’s career includes various organizations such as The Baltimore Sun, RedPlum/Valassis, Advo, and the Denver Post.  She was recently recognized as a 2020 Diamond Elite Digital Professional as one of the top 1% of LocalIQ digital professionals for her knowledge and worked within the digital space with small to medium-sized local businesses.  Joanne is the mother and stepmother to 7 wonderful grown and successful children – yes, that’s one more than the Brady Bunch.  Before the pandemic, she was a local and nationally ranked racquetball player.   Joanne currently lives in East Springfield, where she enjoys long walks with her dog Logan and riding mini-bikes with her husband in the woods around their home.



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Presenter Details:

Dan Zerrillo

Dan Zerrillo is a digital marketing professional at LocalIQ, the digital marketing agency of the USAToday network. In his role as Regional Digital Director for the Northeast, Dan serves as a collaborative, client-facing resource for the region's strategic opportunities within various markets and verticals. Dan's experience in the digital advertising space spans almost 20 years and is perpetually curious, actively seeking relevant content to consume, teach and share. A team and relationship builder by nature, Dan has served in many sales leadership roles throughout his career in addition to sales training and leadership development.  When not at work, Dan enjoys spending time with his active family with hobbies including travel, finding great food, sports tournaments with his children, and playing poker. Dan is based in Rochester, NY.